vor 2 Tagen

Category Head OTC Marketing (m/w) 100 %

Bayer (Schweiz), Zürich

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Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture. Its products and services are designed to benefit people and improve their quality of life. At Bayer you have the opportunity to be part of a culture where we value the passion of our employees to innovate and give them the power to change.

Category Head OTC Marketing (m/w) 100 %

Bayers Consumer Health Division is the global leader on the over-the-counter medications market. The Consumer Health portfolio in Switzerland comprises a total of 22 well-known brands, including Aspirin, Berocca, Bepanthen, Pretuval, Canesten, Supradyn, Redoxon and Priorin.

As a member of the local Consumer Health management team, you will be a driving force in marketing key categories in Switzerland. You will develop and apply profitable business growth models and brand strategies as well as successfully lead a team of brand managers. You will oversee the implementation of brand strategies and constantly optimise the portfolio by cooperating closely with the global team and ensuring optimum implementation on the Swiss market while taking into account sales targets and goals. Furthermore, you will work with various stakeholders such as Sales, Product Supply, Trade Marketing and Regulatory Affairs towards a shared understanding of the product strategy and planned activities. You will be responsible for marketing investments and developing innovative new ways to boost market value and sales. Promoting digital tools to improve efficiency completes the range of tasks and responsibilities involved in this varied and challenging role.