For our client, Perfetti van Melle Schweiz GmbH, located in Zurich, a manufacturer of confectionery and chewing gum, with well-known brands such as Mentos, Stimorol, Smint, Chupa Chups etc., which are loved both worldwide and locally, we are looking for a
You will play a pivotal role in shaping trade marketing strategies tailored to the Swiss market, this will include the management of in store activation, development of shopper marketing strategies based on data and insights and the execution of specific category management and customer projects.
Responsibilities
In-Store Activation & Shopper Marketing:
- Develop shopper marketing strategies per channel to elevate category awareness and conversion rates for our brands
- Lead the development of promotional materials, ensuring alignment with relevant stakeholders and timely availability on the shop floor
- Maintain operational and administrative tasks related to displays and POS materials, optimizing logistics for maximum impact
- Monitor and analyze the performance of in-store activations and makes data-driven adjustments for maximum impact
- Share best practices internally, with the aim to develop synergies for in-store materials, increase the knowledge of peers and represent the Swiss Trade Marketing department
Shopper Insights and Data Analysis:
- Support the development of channel strategies by analyzing shopper insights and trends to identify growth opportunities
- Provide actionable recommendations to primary stakeholders that support PVM’s financial goals and brand objectives
- Track and evaluate campaigns and trade marketing initiatives, offering insights to optimize POS strategies
- Monitor business and market performance at customer level to inform strategic decisions
Category Management:
- Stay up to date about the key trends and developments within the FMCG
- Manage layout instructions and basic planograms
- Analyze the category, the assortment and portfolio to drive and monitor Must-Sell-List
- Execute specific customer projects together with the sales team to ensure effective distribution and merchandising of products in store
Requirements
- Degree in Business, Marketing, or related field
- Previous experience in FMCG is advantageous
- Results-driven personality with a passion for learning and thriving in a dynamic environment
- Proactive nature that likes taking ownership and presenting ideas effectively
- Strong analytical mindset and structured approach to work
- Experience with NielsenIQ and Catman data is a plus
- Able to generate creative and innovative, out of the box ideas, fresh perspectives and value added solutions
- Strategic thinking and commercial understanding of the Swiss retail landscape
- Fluent in English (verbal and written) and at least an intermediate level of German
Perspectives
- Embrace an environment of innovation within a global FMCG player
- Opportunities for career development and advancement
- Collaborative culture that values creativity, diversity and excellence
- Contribute tot he success of iconic brands and products that resonate with consumers worldwide
- Workplace is in Zurich City (in the Prime Tower) - hybrid
Dive into the heart of our newly established business unit, where you will unleash your creativity, build strong partnerships with retailers, and bring our iconic brands closer to shoppers.
Are you ready to embark on this journey?
Apply now (in English) to join Perfetti van Melle Switzerland.
Let’s shape the future of sugar confectionery together!
daniel@fischer-personal.ch
Fischer Personal, Daniel Fischer
Breitingerstrasse 21, 8002 Zürich
www.fischer-personal.ch | Tel. 044 940 05 79