Reporting to the National Channel Marketing Manager Retail, the Customer Marketing Activation Manager Retail is responsible of maximizing the value we generate in our Retail Customers through customer centric BTL in-store Marketing activation plans, with full responsibility across brands, within a selection of these customers. You will work closely with key business stakeholders across Marketing, Sales, Commercial excellence, Finance, Supply and The Coca-Cola System partners.
You will play a front-runner role within Trade Marketing team, as full owner of customer marketing strategy and plans. You will drive business performance and partners with Sales for bringing our 24/7 Beverage vision to life on the shopfloor.
Customer Marketing Activation Manager Retail (m/f/d)
•Contribute to Annual Business Plan from Channel & Customer perspective.
•Contribute to Retail Channel vision and strategy based on relevant Customer and Shopper insights and local market understanding.
•Translate national BTL Marketing activity calendar into specific Customer plans and actions; build in-store activation strategy and concrete plans by Customer.
•Full responsibility for Customer marketing campaigns and in-store activations.
•Develop Customers in scope by analysing channel/customer specific market data, sales evolution, assortment updates, market trends.
•Manage disciplined execution of Marketing calendar, while ensuring alignment with Customer own Marketing campaigns and with Sales calendar. Coordinate Marketing in-store activation plans with Sales promo plans to maximize synergies.
•Keep track of Channel & Customer in-store programs performance and develop contingency plans.
•Budget ownership - Plan & own DME (Direct Marketing Expenses) budget for all annual Customers activities (communication tools, media, promos & events, agency, sampling, POS materials, etc)
•Agency management - Manage relationships and operations with BTL agencies, POS materials management.
•Develops annual picture of success for every Channel, which includes portfolio definition, Package reco, develop RED principles (Right Execution Daily) guidance and measures for implementation via Field Sales teams.
•Support and training of Sales force with sell-in presentations and materials for successful implementation of Picture of Success and Customer marketing programs
•Close cooperation with KAMs for on-going activation plans and strategic Joint Value Creation projects for key Customers in job scope
•Bring Customer centricity into all Marketing plans, bring outside reality into internal plans, ensure smooth cross-functional collaboration.
Are these your secret ingredients?
•University diploma, Master's Degree in Business/ Marketing
•3-5 years’ comparable experience in large, complex, multi-channel organizations
•Prior FMCG and Trade Marketing and / or Sales experience is a plus
•Strong commercial acumen and understanding of channel & customer needs
•Strategic Mindset and ability to read the bigger picture
•Strong leadership presence, balancing assertiveness with persuasion and ability to engage others
•Act as owner within your area of responsibility, with agility
•Positive change agent and excellent in situational leadership
•Team player, good cross-functional collaboration and communication skills
• Fluency in German and English is a must
Apply today and send us your complete application documents including letter of motivation, job references, etc. in a single PDF file. We do not consider applications coming in via e-mail. We do not accept dossiers from recruitment agencies for this position.