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Acquisition Director

Webloyalty International Sàrl

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Webloyalty is a BtoBtoC company generating incremental revenue for online businesses. By Partnering with many of the Internet's most popular sites, we offer membership programs to their online customers. Our programme members can claim regular cashback rewards, discounted gift cards and cashback at many popular online retailers.


Our clients are well-known brands that reach thousands of consumers every day. We are operating in UK, France, Spain, Brazil, Ireland, Netherlands, Belgium, Brazil and Mexico.


 


To join our Digital  Marketing Department, we are looking for a skilled .



 


Acquisition Director


Webloyalty is a BtoBtoC company generating incremental revenue for online businesses. By Partnering with many of the Internet's most popular sites, we offer membership programs to their online customers. Our programme members can claim regular cashback rewards, discounted gift cards and cashback at many popular online retailers.


Our clients are well-known brands that reach thousands of consumers every day. We are operating in UK, France, Spain, Brazil, Ireland, Netherlands, Belgium, Brazil and Mexico.


 


To join our Digital  Marketing Department, we are looking for a skilled .



 


In charge of the direction of traffic Acquisition campaigns, you will have a role to play in every step of the marketing campaigns, from the strategy of campaigns’ launch, to the follow-up and to internal reporting in order to meet the company’s goal of  WL club profitability enhancement.


You must have a rich marketing experience of 7 years minimum, with a strong experience in Acquisition  management.  


Reporting to the Head of Marketing and Product, your responsibilities will be :


Missions :


Campaign & project supervision


  • Working with Senior Management to set overall marketing goals and testing strategies across partners and countries to optimize response rate,

  • Suggesting new levers of acquisition and recruiting new members making it possible for the company to grow and persist;

  • Federating all stakeholders around new and innovative ideas within each flow to maximum response ;

  • Management of the portfolio of partners bringing joins to meet defined strategy goals;

  • Monitoring closely trends in Key Performance Metrics including eCPA, and conversion rates reporting on fluctuations and find solution to maintain our baseline;

  • Fostering relationship with Account Managers with the goal of optimizing client performance and profitability. 

 


Broader Business Responsibilities:


  • Managing mandatory compliance elements on all banners and landing pages. 

  • Insuring successful tests are communicated and deployed across the broader businesses for additional testing and roll out. 

  • Report results/business performance to Senior Management on a regular basis and with the entire team on a quarterly basis.

Team Leadership & Management


  • Managing work flow and priorities and developing team of 8 marketing managers and associates.

  • Ensuring the team follows best practices and processes

The Successful Applicant


  • Autonomous, dynamic and results oriented

  • Digital Acumen

  • Analytic vision of performances

  • Strong management skills to lead

  • Being able to work in a team and maintain good team cohesion between the collaborators working on the projects

  • International experience is a plus

 

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