Social Media Content Lead

Welcome to the Audi F1 Project.  

Audi will be competing in the FIA Formula 1 World Championship from 2026.  

The new team has three locations. The Sauber Group's Formula 1 factory in Hinwil (Switzerland) is known for its innovative technologies and passion for racing. Audi's Motorsport Competence Center in Neuburg (Germany) is considered one of the most modern of its kind in Europe. We have recently opened Sauber Motorsport Technology Center in the UK. Our Power Unit comes from Neuburg, while Hinwil is responsible for the development of the chassis and race operations with support from the UK.

What you need? The mindset of an athlete. If you are someone for whom giving up isn’t an option and limits are just something to be overcome, you can bring Vorsprung durch Technik to Formula 1 with us. Become part of this unique project and make motorsport history. 

This position for the Audi F1 Project is at Sauber in Hinwil (Switzerland).

• Lead and manage the Audi F1 social media channels
• Conceptualize and execute content formats that push boundaries – from high-energy race content to behind-the-scenes storytelling
• Lead the ideation and creation of reactive and proactive content during race weekends, testing, and key milestones
• Manage a team of social media managers, editors, and content creators (in-house and external)
• Collaborate closely with drivers, team members, and partners to produce authentic and innovative content
• Monitor trends, audience behavior, and platform updates to stay ahead of the curve
• Track, analyze, and optimize performance based on KPIs
• Responsible for consistent brand communication across all owned and earned media channels

• Proven track record in leading social media for a high-profile brand, media company, sports organization, or entertainment platform
• Deep understanding of TikTok, Instagram, YouTube Shorts, X, LinkedIn, and Discord – not just the features, but the culture
• You live and breathe social media, storytelling, and internet culture – memes, trends, formats, and communities are your native language
• Strong creative vision paired with hands-on skills in content production (concept, copy, visual briefing, shooting support)
• Passion for motorsport, tech, or premium brands – F1 experience is a plus but not required
• Able to operate calmly in high-pressure, fast-paced environments (race weekends, breaking news moments)
• Excellent communication skills in English (German is a bonus)
• Data-driven mindset with the ability to translate insights into action
• A collaborative mindset – able to align with internal stakeholders, partners, and Audi’s global brand guidelines