Regional Sales Manager East Asia (100%)

Shape the future with innovative measurement technology in a visionary team!

Are you a skilled and dynamic sales professional with extensive experience in managing international distribution networks? Do you have a proven track record in B2B technical product sales and enjoy collaborating with diverse teams and partners? If you are motivated by the challenge of growing markets and strengthening partnerships, we want to hear from you! 

Join coatmaster, where you will have the opportunity to representcutting-edge coating measurement technology and contribute to the success of our rapidly growing business in East Asia. This role will allow you to play a key part in developing, implementing and executing our market strategies while managing and supporting distribution partners and regional sales engineers.  

We offer an exciting opportunity in a thriving company where you can leverage your experience and skills in an international environment. 

• Develop and execute the market strategy for East Asia (China, Japan, Korea, and potential future markets).
• Build and support distribution partnerships, including sales and technical repairs and integration enablement.
• Manage and coach local sales engineers to achieve targets and ensure customer satisfaction.
• Handle key accounts in collaboration with local distribution partners.
• Represent coatmaster at trade shows, conferences, and other industry events.
• Perform market research to identify opportunities for growth and expansion.
• Regularly travel to East Asia (> two weeks per month) to support partners, key customers, and on-site activities.

• Experience: extensive experience in sales management of B2B technical products, ideally within the industrial coating or a relevant production sector.
• Education: technical or business degree, or equivalent professional experience.
• Language: proficiency in business English is essential; Mandarin, Japanese, and/or Korean are highly desired. German is a plus but not mandatory.
• Location: based in a region with convenient access to Winterthur / Zurich and an international airport (e.g., Switzerland, Southern Germany, Austria, or Eastern France).
• Skills: strong negotiation and communication skills; ability to work autonomously and manage multiple stakeholders.
• Mobility: willingness to travel extensively (50-70% each month) to the relevant markets. 

• A position in a rapidly growing, innovative company with a leading technological edge.
• The opportunity to play a strategic role in expanding coatmaster’s footprint in key East Asian markets. 
• A supportive environment that encourages initiative and personal growth.

coatmaster develops, produces, distributes and services state-of-the-art measuring systems for fast, non-contact and non-destructive measurement of industrial coatings. Founded in 2011 and headquartered in Winterthur, Switzerland, we have installed countless coatmaster devices in highly automated production lines. Our team of around 30 employees is active in the areas of Sales, Customer Services, R&D, Operations, and G&A. 

In our future-oriented team, we share a start-up mentality and the ambition to take the next step in our company’s history. We are eager to grow with our company, to further develop our products for our customers and to succeed together as a motivated and dynamic team. If you are passionate about pushing the boundaries of metrology and imaging measuring products together with our customers and partners, we want to hear from you.  

Have we sparked your interest? Join us at coatmaster and make an impact in advancing cutting-edge measurement technologies. Please send us your complete application, including a CV, cover letter, and relevant certificates, in PDF format. We look forward to hearing from you!