Digital Content Specialist

The company

Tissot has been growing and developing its tradition of innovation since 1853. From the early days to the present, in its home in Le Locle in the Swiss Jura mountains, Tissot has translated craftsmanship and precision into stylish timepieces now sold in over 160 countries around the world. Special materials, advanced functionality and meticulous design detail join forces to create the luxury of accessibility. Today Tissot is a member of the Swatch Group, the world's largest watch producer and distributor of Swiss watches. The tradition of innovation lives on, keeping closely in touch with the times.

We are currently recruiting a Digital Content Specialist based in Le Locle to join the International Digital Marketing team at Tissot Headquarters !

Job description

As a Digital Content Specialist, you will support the management and continuous improvement of Tissot's Brand Website and digital assets across markets. You will support the delivery of a consistent brand experience across Tissot's brand website.

Your main responsibilities will be as followed:

• Manage, coordinate and maintain website content across global markets.
• Lead global homepage activations and oversee local market implementation.
• Lead the creation and deployment of landing pages for new product launches.
• Monitor website content quality, content updates, and overall content consistency.
• Collaborate with Creative, Product Marketing, E-commerce, and local markets to ensure content accuracy and consistency.
• Oversee the production and deployment of digital assets, including images, videos, 3D assets, and virtual try-on content.
• Support UX/UI optimization initiatives to improve customer experience and website performance.
• Coordinate SEO and GEO content implementation to improve visibility and organic performance.
• Support Marketing DAM governance, asset organization, and content distribution processes.
• Develop content guidelines, documentation, and best practices for global markets.
• Assist in website enhancement projects, new feature rollouts, and digital experience initiatives.

Profile

• Passionate follower of digital marketing trends and practices.
• Strong analytical skills.
• Strong organizational, planning and time management skills.
• Excellent communication skills and ability to collaborate with cross-functional teams.
• Detail-oriented with the ability to manage multiple tasks and deadlines simultaneously.
• Proactive team player with the ability to work independently and take initiative.

Professional requirements

• University degree in Digital Marketing, Communication, Media Engineering or a related field.
• You have a first successful experience in a similar position.
• Experience working with a CMS ; Salesforce Commerce Cloud experience is a plus.

Languages

Fluent in French and English.

Company address

Chemin des Tourelles 17 - 2400 Le Locle

www.tissotwatches.com

Contact

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