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de 12 pages

Digital Marketing Manager

Plan-les-Ouates

il y a 4 jours

Postuler enligne

As a Digital Marketing Manager, you will work closely with the sales and marketing team to refine KPIs and track key activities, evaluate their success, and identify how they contribute to the leads pipeline to ensure they are offering an adequate return on investment (ROI). You will be leading website and digital tools management.

Digital Marketing Manager

Some of what will you do –

Have a solid understanding of digital marketing and can build, manage, and report on marketing campaign tracking, including sources across multiple channels like web, social, email, live events, webinars, KoL engagement and online communities
Have extensive knowledge of emailing platforms, html and wordpress
Have good technology understanding to be able to explore new B2B softwares as needed
Be able to create and manage growth email and digital campaigns to support ARR performance metrics
Use new channels for marketing and be able to segment customers to maximize on key metrics such as CPA, CAC for new campaigns
Work closely with other sales and marketing team to understand the systems and data points applicable to each group, and to advise on areas for opportunity and collaboration in ingesting and tracking data
Combine business knowledge and holistic company strategy with historical data to own and build forecasts, develop KPIs for different channels
Provide data insights ranging from click attribution to media mix modeling to optimize (ROI) marketing activities on various channels
Review marketing technology framework & tools, databases and continuously recommend and implement improvements adhering to industry best practices to develop scalable processes
Promotes data integrity best practices for maintaining a healthy contact database and socializes these across the team
Measure, report and analyze user behavior and marketing channel results across products, channel, platform, and other performance segments
Provide analytical support to colleagues during major events and as and when needed
Manage and improve website and be able to handle minor day to day developments

About You -

Bachelor’s degree required
Ability to get the work done
Experience in medical software marketing & medtech business models is a strong plus
Experience in online/digital marketing analytics handling and analyzing large data sets to successfully drive business goals and conclusions
Decent quantitative, analytical, and problem-solving skills with the ability to draw insights and recommendations from analysis and present proposals to internal stakeholders
Must have expertise in Google Analytics Premium and other web analytic tools
Self-starter, reliable team player with strong initiative and the ability to thrive in high-intensity, rapidly changing environment

117 emplois THERA PLUS

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