Overview
Lead, develop and actively drive forward the global OPPD marketing communications strategy. The job holder will closely cooperate with the OPPD CEO, Division Presidents, Regional Presidents, Area Vice Presidents and other functions to create the appropriate content to engage our customer,
principals and other stakeholders. There will be partial involvement and interface with key principals & customers to develop marketing content.
Establish a structured & long-term content pipeline for the appropriate corporate channels (LinkedIn, website, third-party platforms, etc.). Polymer industry knowledge is highly advantageous to
complement the deep knowledge of marketing communication tools & channels.
Key Responsibilities
Manage OPPD's global marketing communications via established offline and online channels
Create and implement a consistent marketing strategy to promote our portfolio and
capabilities in our global business divisions: High-Performance Polymers, Engineering Polymers, Standard Polymers, and Rubber Polymers/Additives
Coordinate marcom requests globally
Develop and publish content aligned with set marketing strategy through established offline (print) and online channels (website, online platforms, LinkedIn and YouTube) and further grow our reach within our target audiences
Ensure OPPD presence at events and fairs and take care of booth designs and key messages
Create video material that demonstrates OPPD's business capabilities and share
insights about our team around the world
Keep all marketing documents (e.g., leaflets, brochures, case studies, etc.) up to date
Measure success of our marketing communication and improve content accordingly
Take full responsibility of annual marketing budget to maximize return on investment (ROI)
Manage several direct and dotted-line reports
Ensure all marketing communications reflect the Omya corporate guidelines and
integrated communications messaging
Build and manage relationships with external agencies and suppliers.
Qualifications
Bachelor's degree in marketing, Communication or related areas.
Additional education is advantageous.
5+ years of experience in a similar role, ideally in a B2B environment.
Experience in the Polymer industry is advantageous.
Prior experience working in a matrix organization is a plus.
Strong marketing background with a profound understanding of digital/online
marketing tools and how to adapt the marketing communication to increase
measurably the relevance for our target audience.
High profile talent and expertise in content creation.
A pragmatic, solution-oriented, and hands-on mindset with a drive to deliver success while meeting timelines without compromising on quality.
Entrepreneurial spirit, with excellent interpersonal skills and a can-do mentality,
combined with an autonomous, creative and self-motivated mindset.
Ability to effectively communicate in project teams of diverse cultural and professional background in a dynamic and high-growth environment.
Excellent command of both oral and written English is required. Good German knowledge is advantageous.
Additional languages will be beneficial.