The Nestlé Group is the world's largest food and beverage company with 92.6 billion Swiss Francs in sales in 2019. It is present in 187 countries around the world, has 403 factories and its 291'000 employees are committed to Nestlé's purpose of enhancing quality of life and contributing to a healthier future. Nestlé offers a wide portfolio of products and services for people and their pets throughout their lives. Its more than 2000 brands range from global icons like Nescafé or Nespresso to local favourites. Company performance is driven by its Nutrition, Health and Wellness strategy. Nestlé is based in the Swiss town of Vevey where it was founded more than 150 years ago. Learn more about our Group and reasons to join us on www.nestle.com
Brand Insight Lead
At Nespresso, we believe that we can elevate the world of coffee to drive a positive impact and be a force for good. We place our people at the heart of our success - all 14,000 of them. To achieve this, we live by four behaviors. We Inspire, we Care, we Act, and we iNnovate. Want to be part of this exciting journey? Join the Nespresso team- Reimagine what coffee can be. Reimagine what you can become.
Position Snapshot
Location: Vevey, Switzerland
Company: Nespresso HQ
Act. Rate: Full-Time, 100%
Type of contract: Permanent contract
What we offer at Nespresso
Exciting opportunities to develop your career your way
Flexible working arrangements - facilitating creativity and collaboration
A culture of diversity, inclusion and belonging where individuality is celebrated, and you can be the real you!
Quality and sustainability at the core of who we are and a critical vision of driving positive change
The opportunity to be part of a B Corp certified company and one of the world's most trusted brands
Don't hesitate to connect with us during the recruitment process to learn more.
Position Summary
As a Brand Insight Lead, you will be responsible for planning, designing, and delivering analysis and insights to the Marketing teams, primarily focusing on End to End Marketing and Brand & Comms. You will act as a strategic insight partner, nurturing a deep understanding of the Nespresso Target Consumer and providing relevant input into strategic documents with the ultimate purpose to engage and delight coffee drinkers around the world with relevant and distinctive brand experiences. Additionally, you will lead the Brand Health Tracking program, ensuring it is optimized and effectively integrated into the business.
A Day in the Life of a Brand Insight Lead
- Collaborate with brand builders to develop strategic documents such as Target Consumer Portrait, Big Idea Brief, Integrated Brief, based on genuine consumer insights
- Design, develop and execute the approved annual brand insight plan
- Oversee research processes, ensuring timely completion and effective communication of findings
- Manage the brand insight budget in compliance with Finance and Procurement guidelines
- Synthesize and disseminate brand insights using multiple data sources and monitor competitive activities
- Lead the Brand Health Tracking Programme in collaboration with the Coffee Strategic Business Unit
- Develop a new Measurement Framework to evaluate brand performance and growth opportunities and drive consistent KPIs across markets
- Foster a culture of consumer-driven decision-making and measurement within the organization
What will make you successful
- University degree in Marketing or equivalent
- Solid experience in market research within Nestlé or equivalent FMCG environments and/or major research agencies
- Extensive experience in analyzing consumer data
- Strong foundation in various research techniques, incl. segmentation, trends, and brand equity analysis. Expertise in big idea, creative development, pre/post testing, campaign analysis, and good understanding of media principles and consumer experience framework
- Excellent analytical skills and ability to manage big data
- Outstanding communication skills, ability to synthesize and simplify complex issues, translating insights into compelling stories and clear recommendations
- Project management skills, including stakeholder management and managing specialized professionals
- Autonomous, proactive, and results-oriented with strong business acumen
- Proficiency in English is a must; knowledge of additional languages is a strong advantage
Nespresso is committed to the accessibility of its recruitment process. If you require an adaptation during the recruitment process, please do let us know so we can support you effectively. All information will be treated confidentially.
At Nespresso, we've built a culture of care and inclusion, making sure everyone can be their bold selves, while growing with the company. We innovate, dare to try, learn and scale up in a fast paced, digital and connected environment. With a diverse workforce made up of over 90 nationalities across 58 countries, you can be a part of an innovative culture, where supportive people help each other. One where anyone is encouraged to challenge the status quo and have an impact on the future for one of the biggest sustainable companies. Whatever your role, you'll find you can drive real change and spread your enthusiasm. Join the place where you can thrive, you feel, you belong, you are inspired to be and do your best.
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