11 days ago

Global Brand Director Redoxon

Bayer Consumer Care AG

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Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture. Its products and services are designed to benefit people and improve their quality of life. At Bayer you have the opportunity to be part of a culture where we value the passion of our employees to innovate and give them the power to change.

Global Brand Director Redoxon

Job purpose:
Our global brand Redoxon is positioned to protect peoples health through strengthening their immune system all year round. Immunity is also a key growth area for the nutritionals category within Bayer Consumer Health. The opportunity and task for the Global Brand Director is to further strengthen the mental and physical availability of the brand mainly in Latin America and Asia including China.

Responsibilities:
Leading the Global Brand Team (GBT)
Definition and ownership of Global Brand Strategies
Is responsible for commercial innovation (e.g. packaging design)
and supports CID with the development Gate A business case
for IC approval and is fully accountable for the development of
the launch activation toolkits (Marketing Readiness)
Develops compelling global DTC advertising campaigns with
GBT partner markets
Develops global Pricing strategy
Develops compelling Brand Success Model (BSM) to maximize
global reapplication
People development